In the last issue we asked several job shop owners about the challenges facing their businesses that worry them the most. In almost every case, the answer was the same: skilled labour shortages. The revelation was not only unsurprising, it was expected. This broken-record-like revelation has been a clarion call from the manufacturing sector ever since Henry Ford first went looking for people to work on his moving assembly line, a mere 104 years ago.
Happy 150th birthday, Canada. You look great for your age. In the last 150 years, Canada has given the world some real game-changers, including the Robertson screw and, more importantly, the Tim Hortons’ double-double. But as we celebrate our sesquicentennial, let’s not look backward but forward to our next 150 years and the wonder it will bring. Now is the time to chase excellence. Astronauts, for example, don’t seek the silent void of outer space because they are running from the taxman.
When something that seems complex suddenly becomes simple, you might experience an “Aha!” moment. Making decisions regarding which fleet vehicles to buy can involve layers of complexity. Understanding the total cost of ownership (TCO) of vehicles can help you cut through those layers with ease and confidence. The cost of fueling infrastructure is one part of determining TCO for a fleet vehicle. Environmental and emissions costs, if they are a fleet requirement, must be accounted for as well.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".