I’ve identified over 40 products and services that are supporting the victims of the bombing in my hometown of Boston. But even as a seasoned cause marketer, I have trouble following how much from each sale is supporting the victims, and to which charity the money will go. You see a lot of different terms in the fine print. All net proceeds. Net sales. All profits. Portion of proceeds or profits. They all mean something different.
I’m a big fan of Tom Brady. As a Boston native, I know how much he’s done for the City and for the New England Patriots. I don’t believe for a second that he deflated those balls, and he’s probably the greatest football player in history. But Tom Brady is living proof that you can’t be good at everything. And what does Tom suck at? Philanthropy. It’s like he went to Trump University and learned at the foot of the master himself.
Checkout fundraisers, which typically involve an “ask” at the register for consumers to donate a dollar or two to a cause are the backbone of retail fundraising. But it won’t be for long if big retailers continue to collapse. Fewer big stores with fewer customers means fewer donations for causes. It’s simple math. What’s not simple is figuring out what’s next for retail fundraising - or business giving in general. Business Giving Will Become More Purposeful, Holistic
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".