Customers want omnichannel marketing experiences. Customers want to engage digitally. Customers want to walk into a store and be treated like royalty. Customers don’t really know what they want. In the past year, you’ve likely seen some of these exact sentiments when it comes to customers’ expectations for experiences that thrill and delight.
Long the undisputed leader in e-commerce, Amazon.com has turned its attention to the other piece of the retail puzzle: physical stores. In the last year-and-a-half, Amazon has opened seven bookstores across the country, with plans to open six more by the end of 2017. In addition, Amazon made a big splash last month with it announced the acquisition of Whole Foods Market — and its 400-plus stores — which figures to dramatically alter the grocery store landscape.
Signet Jewelers, Ltd., the world’s largest retailer of diamond jewelry, has named Virginia “Gina” C. Drosos as its new CEO, effective August 1. She will replace Mark Light, who served as CEO since October 2014. Light, who has been an executive at Signet for more than 35 years, is retiring due to “health reasons,” according to a company statement. However, a recent story from The Washington Post suggests that there may be other motives for Light’s removal from the CEO position.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".