Give NCAA President Mark Emmert credit for this much: He gets that his house is on fire. Under the chandelier lights of a hotel on Washington, D.C.’s Pennsylvania Avenue, Emmert acknowledged Monday to the reform-minded Knight Commission on Intercollegiate Athletics—and later, to reporters—that the National Collegiate Athletic Association is facing a critical moment.
The touchstone songs in the canon were played, of course. Let It Be. Yesterday. The Abbey Road medley from Golden Slumbers to The End. All faithfully rendered by a dead-on backup band with a particularly inspired drummer. And there were incredible nuggets as well. Acoustic versions of In Spite of All the Danger by the pre-Beatle Quarrymen, and You Won’t See Me from Rubber Soul. The pulse of Letting Go, off Wings’ Venus and Mars. A game rendition of Four Five Seconds.
It’s been the sports question of the summer. Can the Ultimate Fighting Championship’s Conor McGregor, 29, actually beat the odds? Can he move from the Octagon to the ring and upset Floyd Mayweather, the now-unretired and undefeated boxer, with a genuine claim to being the greatest of his generation? The answer, at least in sports business terms, is that it doesn’t really matter. Whatever happens on the night of Aug. 26, UFC has already scored a major victory.
Great #whogetspaid lesson. Both of the principals in this benefit from any kind of attention. Media / public squandering opportunities for real issue time with over-coverage, IMHO. https://t.co/eLzAHmuZnK
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".