“I don’t want to own anything that won’t fit into my coffin.” — Fred AllenCanadian author Leonard Griffith tells of a survey that was conducted around this question: “What do you consider to be your most important goal in life?” The most common answer by far was, “I want to prepare for a secure future, both for myself and my family.”Certainly no one would deny that, in the best sense of the word, security is a good thing. The problem is that many of us are looking for it in the wrong places.
Note: This column was contributed by Rev. Rob Heffernan. It doesn’t take long in life to confront a temptation everyone faces: quitting. Don’t get me wrong, sometimes leaving a job or changing a relationship is very much justified and needed. But all too often we experience that temptation as old as the devil himself to just give up. I mean the big picture.
Perhaps you learned this gem from Mother Goose in childhood. It ably reflects the experience of mankind. Each one of us is like Humpty Dumpty and we have played our role in a great fall. Created in the image of God and reflecting the moral attributes of his maker — wisdom, goodness, justice, mercy, love and truth — man surveyed his kingdom and found it good. High on the wall, man stretched in his boastful search for more power and for knowledge that would not only include goodness but evil as well.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".