Finding product/market fit is far from easy, but for those startups that do, the maturation journey that follows is often even harder. To learn more about when and how to grow, I hosted Joe Haslam on our podcast. Joe’s the Executive Director of the Owner’s Management Program at IE Business School in Madrid, which is ranked by the Financial Times as the top school in Europe for entrepreneurship.
As your startup grows and starts to gain traction suddenly everyone has opinions about your product. You will drown in them. But where do they come from, and which can you safely ignore? Growth comes from acquiring customers – customers who will definitely have opinions about what you should build next. You then add teammates so that you can continue to build your product, and you wouldn’t have chosen to work with them if you didn’t want their opinion too.
In January, a flatbed pickup truck filled with only red Skittles® crashed on a highway near Beaver Dam, Wis. This prompted the Mars Corporation to issue a statement explaining that the theoretically strawberry flavored candies had been rejected at the factory for lacking an “S” (for Skittle® not strawberry) and were en route to becoming cattle feed. Headlines of the spectacle briefly captured public attention. Then, cursory inquiries revealed the practice is not uncommon.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".