Last week we got momentarily excited by the sound of what seemed to be a new subway door chime. (Hey, whatever keeps us off the streets.) But it turned out those dulcet notes were, unfortunately, just the result of a malfunctioning door. Inside the MTA's subway trains, the tyranny of Leonard Bernstein's "Somewhere" remains unbroken. Listen closely on certain subway platforms, however, and you may notice a hot new sound.
Everyone knows renting a U-Haul van or hiring a moving company is a scam—the resourceful New Yorker isn't afraid to bite the bullet use the subway to transport a giant smoker grill, wheelchair sculpture, patio furniture, and Christmas tree. The latest installment in our ongoing tribute to Moving All Your Crap Via Subway comes to us from the good ol' reliable Bedford Avenue L stop, where two industrious individuals were spotted lugging a Queen size mattress last night.
I was nodding off at my desk, high up in the airtight offices of Deutsche Bank, across the street from the World Trade Center, when the big call finally came through. I had been temping at Deutsche Bank for about a month, on assignment through one of the employment agencies that used to keep our city’s offices humming with human resources. My supervisor had been out of town for the whole month, and my sole task was to take down his telephone messages and read them back when he called in.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".