This month, the Under Armour has had professional athletes test out its new UA HOVR Phantom and Sonic sneakers, which have an embedded chip that tracks data like time, distance, cadence, and speed. All of this data is fed into Under Armour’s apps MyFitnessPal and MapMyFitness. Under Armour’s new line of sneakers that gamify running comes during a year of embracing games and gaming culture, as the brand is focusing its marketing activities at younger generations.
Actress Janina Gavankar has been at the forefront of performance capture in the video game world, having worked on Ubisoft’s Far Cry 3 and now Electronic Arts’ Star Wars Battlefront II. The film and television star happens to be a huge gamer in her spare time, which makes these acting gigs in the virtual world even more enticing. Electronic Arts enlisted three developers to collaborate and bring the new Battlefront game to life, introducing a campaign storyline for the first time.
Neil deGrasse Tyson has conquered books, radio, television, and even movies, showcasing his scientific prowess throughout. And now, the world-renowned astrophysicist is making a foray into the gaming world. He’s partnered with developer Big Red Button Entertainment to create a new PC and virtual reality game, Neil deGrasse Tyson’s Space Odyssey. The project has passed $370,000. in the Indigogo funding round and is currently in full development.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".