Chatbots have been around banking for years already. So has artificial intelligence. Now, it seems, these discrete technologies are progressing the way most of the emerging technologies of the recent era have done. That is, to mash up and accelerate together in the overarching need to provide ever-more customer-centric, value-added service delivery. Which is a long way of saying: Increasingly intelligent voice assistants are poised to do to mobile banking what mobile banking did to online banking.
Taking it as granted that fast-moving technology development will continue to shape the banking industry in 2018, where will it matter most? An unscientific gathering of various techno-seers collectively points to the following general themes. While these sound familiar, they clearly will intensify. While all these sound familiar, the incredible acceleration of the development, adoption, and refinement of all these will usher in entirely new scenarios in terms of focus and importance.
‘Tis the season to start making predictions about banking-related technology issues likely to make an impact in 2018. We don’t know what’s on your holiday list, but one thing to be aware of is how quickly today’s hot tech toy goes out of date. Frankly, it used to take years for any new technology to really take hold, but with the fevered acceleration of research, development, and implementation these days, there likely will be yet another one of these tech trends pieces to come by, say, June.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".