Now what? With ROA as a goal, interaction with the consumer doesn’t end with a successful transaction. Instead, it’s a relationship, extending before and after purchase, in which the vendor works to become more and more helpful to the consumer, personalizing content and interactions to more directly meet their needs.So what? A better measure of whether ads are are paying off is through return on attention ROA. What?
Have you made your New Year’s resolutions yet? Be careful. For many, these resolutions are at risk of becoming a sorry joke. The cynics say that these are useless exercises that make us feel good for a few months, but that no one really has the intention or fortitude to follow them beyond that. We've all heard the statistics about how gym memberships spike early in the New Year but that the crowds quickly thin out and the gym is empty again by the end of February. Does it have to be this way?
As we gather with family and friends to celebrate Christmas, this might be a good opportunity to reflect on why Christmas has become such a global holiday, with a growing number of participants each year, extending far beyond the Christian communities that would naturally celebrate Christmas. While the cynics among us would assert that it’s all a conspiracy by retailers to get us to spend more money, I suspect there’s a deeper reason for the spread of Christmas that deserves to be explored.
In 2016 about 1.7 million students, ages 5 to 17, were estimated to be homeschooled in the U.S., more than double the percentage in 1999, and a growing number are actually being homeschooled for academic reasons http://abcn.ws/2FIxLnl
The debate about whether robots will soon be coming for everyone’s jobs is real. But it shouldn’t blind us to the risk right under our noses: not so much of people being automated out of jobs, as automated while still in them http://bit.ly/2pjMP0t
Don't be tricked by society - slowly but surely, society is training you to focus on what you aren’t, what you don’t have, and what you should be outraged at and yet there’s never been more opportunity for you to succeed as an individual http://bit.ly/2HF8aIq
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".