The Coca-Cola Co. aims to enhance the shopping experience in the center store of supermarkets by delivering branded video and e-coupons through a new digital signage system attached to endcaps designed to engage customers. The plug-and-play system, powered by a mix of Google Cloud technologies, works on any HDMI-ready display. The new digital signage can tailor content messaging to approaching shoppers based on data on their smartphones.
60 Minutes , the TV news program, which sent shockwaves throughout the industry. Several questionable academic studies alleging adulterated or sub-par products took a chunk out of sales of imported Italian olive oil in the United States last year.
Attention Wine Lovers! Your local supermarket will be stocking more Italian wines as Italy will set new record for wine exports. This in spite of the recently completed harvest emerging as one of the earliest and poorest in the post-war period. Salute!
Here come the brands in the produce department of grocery stores. Branded produce sales were up 8% in the past year and now account for well over a third of the category’s $68.8 billion in sales. https://t.co/QnCLgEUMZf
Canned seafood -- largely brands of tuna, sardines, and kippers -- have been sold in grocery stores for years. But there has been a clear uptick in overall sales via due to online purchasing. For example, sales of King Oscar sardines in a can are rising. https://t.co/flNK0Gi2qa
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".