The Coca-Cola Co. aims to enhance the shopping experience in the center store of supermarkets by delivering branded video and e-coupons through a new digital signage system attached to endcaps designed to engage customers. The plug-and-play system, powered by a mix of Google Cloud technologies, works on any HDMI-ready display. The new digital signage can tailor content messaging to approaching shoppers based on data on their smartphones.
60 Minutes , the TV news program, which sent shockwaves throughout the industry. Several questionable academic studies alleging adulterated or sub-par products took a chunk out of sales of imported Italian olive oil in the United States last year.
Voice-shopping for groceries: Amazon wants customers to order groceries through Alexa, the virtual assistant powering its popular Echo speakers. Now comes a similar service from Google Home. Are shoppers asking for this, or is it here because we can do it? http://bit.ly/2DA39zT
Voice-shopping for groceries: Amazon wants customers to order groceries through Alexa, the virtual assistant powering its popular Echo speakers. Now comes a similar service from Google Home. Are shoppers asking for this, or it is here because we can do it? http://bit.ly/2DA39zT
QR codes may be poised for a spike in popularity this year. One way will be via Smart Labels printed on some 15,000 packages of food and beverages. The food industry will be promoting Smart Labels this year to tempt shoppers to scan them. http://bit.ly/2B2Tpvi
Where are all the food coupons in Sunday newspaper inserts? The number of available coupons is down, their average value is up, but there are fewer food coupons than ever before. So says Kantar Media's latest analysis of coupon activity over the last year http://bit.ly/2mxz24S
If you like low prices, then you should love Aldi and Lidl. These German discounters offer low prices, but they are also forcing traditional grocers to reduce their prices, too, if they compete against them. So, grocers not happy, but shoppers are happy. https://bloom.bg/2lQbMi7
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".