SBD/January 17, 2018/Media
NBA's New Deal With Verizon To Include Content Distributed Throughout Oath's Portfolio
By Eric Fisher & John Lombardo
Published January 17, 2018
The NBA has expanded its partnership with Verizon in a wide-ranging, multiyear agreement that will see official league content distributed on the telecom giant’s Oath portfolio of digital media brands. The agreement calls for a series of highlights and original programming, including...
SBJ/Jan. 15-21, 2018/Marketing and Sponsorship
CareerBuilder Challenge drops ticket prices, boosts entertainment options
By John Lombardo, Staff Writer
Published January 15, 2018, Page 10
Lagardère Sports, the new manager of the PGA Tour’s CareerBuilder Challenge, has installed a new festival/entertainment model and slashed ticket prices to drum up fan interest in one of the tour’s oldest events. The marketing overhaul this year includes a cut in ticke...
SBJ/Jan. 15-21, 2018/Leagues and Governing Bodies
Heat, Raptors earn inclusion acclaim
By John Lombardo, Staff Writer
Published January 15, 2018, Page 3
The NBA put the spotlight on diversity at its recent sales and marketing meetings by naming the Miami Heat and Toronto Raptors winners of the NBA’s inaugural inclusion awards. The league for the first time added diversity and inclusion categories as part of its annual team busines...
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".