Wake up, get out of bed and do something. Ever since I was a young child my dad has told me to make as many connections as possible. Being 75 years old, my dad has been through a lot of things in his life. He says it was the people he knew and the connections he made through those people that helped him do the things he has done. I have taken his advice to heart and feel you should too.
When I work with leaders, I always find that an interesting question to ask. Although I don’t have the proven statistics to support what I am about to say, but my experience tells me that approximately 80% would hesitate to answer the question with an absolute “Yes”. That hesitation says it all! Mostly I get a qualified “Yes” – and the follow on comments fall mainly in 2 categories:In this article I want to address #2. I’m not ignoring #1 but the focus of this piece is on the second one.
Today’s guest on Winning at Business and Life is Peter Winick. He is the Founder & CEO of Thought Leadership Leverage, based in New York. Over a period of in excess of 20 years, Peter has worked with a wide variety of thought leaders. In this interview, Peter elaborates on “Turning foundational ideas into thriving businesses”, a subject which is highlighted on his website. He also shares his own definition of “Thought Leadership”, which to him has two parts – thought and leadership (!).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".