Every pastor encounters them: the Christmas and Easter faces that appear in church only on the holiest of days. It's easy to grow cynical about the once-or-twice-a-year crowd. On the other hand, holidays provide the opportunity to touch the lives of the "under-churched." John Huffman's perspective, originally published in the Los Angeles Times, offers insight and hope. How do I feel about Christmas and Easter attenders? I am excited to see them.
Publicity stunts are the unsung heroes of science. Isaac Newton’s falling apple, Benjamin Franklin’s key and kite, and Watson, the IBM computer that creamed the human competition on Jeopardy!—all popularized scientific concepts that shaped the modern world. But as important as gravity, electricity, and artificial intelligence are, those stunts weren’t as spectacularly cool as the Astro Spiral Jump. Even if you don’t know the name, you do know the stunt.
“We’re not trying to be a General Motors,” Honda’s then foreign sales manager told the New York Times in 1977, the year after the Accord went on sale. “Our modest goal is simply to become the number-one–selling foreign car in the United States.” When C/D first sampled the new 1983 Toyota Camry, the car hardly felt Japanese.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".