Stress is not a fun feeling -- as most people can attest. The anxiety feels like a constant burden, and it makes going through life more troublesome. There is a constant weight in your mind and a nagging voice telling you to worry. Some of the most successful people are characterized by their ability to handle stress. Not only are they able to effectively and sustainably deal with difficult situations, but they are able to use their stress to propel their efforts.
Are you looking to grow your business through marketing in the new year? Being able to align strategy with marketing initiatives is part of the concept of growth marketing. It's also a good way to focus on creating the most growth potential possible across the customer experience. But growth marketing doesn't just happen. A few different strategies can help yield this kind of growth. It's easy to rush into growth marketing.
There is a ton of buzz circulating around different marketing channels. People discuss which are the most effective, the cheapest and which you can scale the quickest and so forth. In tandem with exploring your channels, though, you should be thinking about your target audience. However, this begs the question of how you can find high-quality leads. With leads that are four times more qualified, for example, the success rate of any channel you choose will skyrocket.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".