You know the job interview how-to basics. You’ve got the right clothes, you’re ready to offer the firm handshake (but not too firm); look the interviewer in the eye; send a thank-you note afterwards; your resume’s crisp and letter perfect… but before any of this you’ve got to go brand yourself! Why? Because the competition’s going to be using the “how to” interview basics, so you need the branding edge to ace that interview. Branding for my job interview!
Does the name Percy Lebaron Spencer mean anything to you? It should. His curiosity and the mystery of a melted chocolate bar altered the way millions live their lives. Percy LeBaron Spencer was an orphan. He never even graduated elementary school. As a child, he worked in a spool mill in Maine. But the young boy had a knack for science. He left the mill and eventually became an engineer at Raytheon.
President Donald Trump is changing the way we perceive the presidency. He is doing it through branding, an emerging, powerful tool for politicians. Even if you have a negative opinion regarding “Brand Trump,” you are proving the power of branding. It is a strategy that is here to stay not only within the political arena but in everyday life as we know it. A “brand” is much more than a name. Yes, every brand starts with a name but it is much more than that.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".