Bluetooth Low-Energy (BLE) is definitely one of the most popular technologies for new electronic hardware products. There are good reasons. BLE is an extremely low power wireless technology that can be powered from a tiny battery for potentially years. Even better, it’s also relatively simple to implement and very affordable. There are two ways to incorporate wireless functionality, such as BLE, into a new product: either use a module or use a System-on-a-Chip (SoC) solution.
Define your product, design it, then manufacture it. Right? Well, not exactly. Although, this is the process most entrepreneurs follow, it’s not the process you should follow. Before you jump head first into fully designing your product you really need to look at the big picture. This will allow you to answer many questions earlier than otherwise. The best way to achieve this early insight is by inserting an intermediate step between defining your product and designing it.
Almost every electronic product needs a “brain” of some sorts to control the various product functions. But what “brain” is best for your product? Start by deciding if you need a microcontroller unit (MCU) or a microprocessor unit (MPU). Nearly all electronic products use one of these two types of processor chips, and some products use both. Is your product complex with a need to process significant amounts of data? Does your product require an operating system such as Android or Linux?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".