A These major cut price events are great if you like to brag about big sales figures, but they’re not always so good for profits. My retail training taught me that sale promotions are primarily there for clearing slow-moving merchandise. To sell surplus summer stock, we had a sale in the middle of July and our January sale started on New Year’s Day. For the rest of the year, most of our business was done at full margin.
A I wholeheartedly agree with your son. The supreme key financial performance indicator is your bank balance. Too many budding entrepreneurs brag about the top-line turnover figure and forget that the objective is to make money, which is not necessarily the same as profit. Making money means creating cash, as revealed in your current account. I take the temperature of our business every day by comparing our bank balance with the same day last year, and the cash figure that we forecast yesterday.
A When I started work in 1960, everyone had to clock in at 9am and clock out at 5pm. They were only missing from their desk during their fortnight's annual holiday. Technology, employment law and attitudes have changed a lot, but many companies have failed to keep up. Old-fashioned workplaces will find it harder to attract the best talent if they expect every employee to stick to the traditional 9-5 culture. If you want the best person for the job, be prepared to fit the role around their lifestyle.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".