A The words uttered by Polonius in Hamlet – "neither a borrower nor lender be" – still provide some shrewd food for thought, as does the phrase from David Copperfield's Mr Micawber (based on Charles Dickens' father):"Annual income 20 pounds; annual expenditure 19 pounds, 19 [shillings] and six [pence], result happiness. Annual income 20 pounds; annual expenditure 20 pounds, nought and six, result misery."
A If you pick someone out for public praise, make sure that your choice has universal approval. In football, nominations for "man of the match" must be enthusiastically applauded by the crowd. That same need for respect applies to a business. When the Timpson chain was much smaller, we held a series of area dinners, covering the country over a three-year cycle. At the end of each speech, I handed out some awards, the big one being Manager of the Year.
A I can understand your anxiety. You've put a lot of work into this project. From the moment that the site was spotted to today, you have been constantly (and desperately) wondering whether you have put your finger on success. This new store has already taken a slice of your life and, although it's probably the biggest thing on your agenda, the sad truth is that, at this stage, none of your potential customers really care. Somehow you need to find a way to make your new store part of their lives.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".