We know the feeling: your legs are heavy, your back sore, your mind a flurry. The last time you sent it, you ended up tomahawking for 200 feet, losing your goggles, and digging in the snow for your ski for two hours. But your path to a more holistic balance, a more austere, mindful, enlightened self is just 11 easy steps away. Unlock your inner vitality, and next time, you'll stick that landing as if in an effortless cloud of nirvana. 1. Everybody is talking about pocket bacon.
It was a shit start to the season. Vail was a single man-made run covered in regulatory signs ("No jumping!" "Slow Down!") and Yellow Jackets waving their arms at passing skiers to pump the brakes. Taos didn't have much more. Breckenridge limited us to the bunny chair. Steamboat introduced us to something that wasn't really skiing at all--just sliding around like drunk chickens on scratchy, head-rattling ice. Christmas had me headed toward Mount Hood.
Inside the sea green hut at the top of Mount Hermon, a half dozen ski patrollers smoked cigarettes, sipped instant coffees, and discussed the difficulties of ski boots. Nabih Abo Saleh, the 20-year veteran ski patrol director, gazed out the window. It was the second day of an ongoing storm. The ski area was closed--too much snow, too little visibility. Outside, rime encased dangling chairlifts as snowflakes blew sideways in the milky light.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".