This is the intro, from the editor, for the November issue of POWDER, which is on newsstands now. Can’t find the magazine? Subscribe here for just $15. I pinned it to pass a fuel truck puttering up the mountain on my way to Baqueira-Beret, a ski area near Vielha, Spain. Twenty inches of fresh, bountiful snowfall awaited. Then I saw the siren in the rearview mirror. I blew it. The officer stared at my American license for a while. Then he called for backup.
Our writer spent a week at Mount Hermon, a ski area between Syrian, Lebanon, and Israel, that gets 10,000 skiers a day on its 1,200 acres and has a backcountry riddled with land mines. But that doesn't stop the skiers from making a life of it. Inside the sea green hut at the top of Mount Hermon, a half dozen ski patrollers smoked cigarettes, sipped instant coffees, and discussed the difficulties of ski boots. Nabih Abo Saleh, the 20-year veteran ski patrol director, gazed out the window.
Earlier this year, Josef and Ben Sipiorski had a big idea for their college summer break. The brothers, ages 21 and 20, respectively, had spent most of their lives in rural Carpentersville, Illinois, a flat suburb an hour northwest of Chicago. They yearned for the mountains, somewhere they could learn how to fly-fish, climb, and mountain bike. They decided to move to Jackson, Wyoming, which they had previously visited on a snowboarding trip.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".