A little more than 20 years ago, I was working on a CBC Television documentary series called East of Canada, which had the ambitious aim of covering 500 years of history in Newfoundland and Labrador. It was an ambitious undertaking, even with five one-hour episodes (and, believe me, there are not a whole lot of pictures to describe most of those years).
A few months ago, my son and I did something we don't do often — and evidently, it's something that not nearly enough consumers in North America have done, either. We went to Sears. It was a quick-and-dirty shopping mission, just before a night at the movies. It took a moment, but I noticed that more than the arrangement of the merchandise had changed. It was the opposite of a makeover. The walls were now a drab, institutional white.
The The's Soul Mining came out in 1983; it's one of those albums that instantly takes me back to university days, my late teens, the works. I still listen to it, and indeed coughed up some coins for a boxed reissue that came out a few years ago. It might have been the Newfoundlander in me, but the fiddle and accordion on This Is The Day (not to mention the oh-so-world-weary lyrics by Matt Johnson, who is not much older than I am!) still make me tap my toes. </p
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".