Over the Christmas break, my on air partner at KABC AM-790 Jillian Barberie and her two children were stuck at LAX for two full days, instead of being on their way to Toronto to visit grandma and grandpa. Between mechanical and weather delays, the three of them experienced a lifetime of Cinnabons and Sbarro pizza over the course of 48 hours.
Now that the page has (hopefully) turned on fire season, Southern California will quickly be consumed with our next season — Awards season! First it was the Golden Globes, later tonight it will be the Critics Choice Awards and then in March it’s the granddaddy of them all, the 90th Annual Academy Awards celebration. At these ceremonies, Hollywood will shower itself with statues and praise — as they wear black to protest their own industry’s various embarrassing sexual harassment scandals.
One of my favorite things to do as a child, during the break between Christmas and New Years, was to watch the end of the year prediction edition of “The Montel Williams Show,” which inevitably featured famed psychic Sylvia Browne. Sometimes it was comical to watch her click her ridiculously long fingernails and play with her deep-fried crimped clown hair as she predicted H. Ross Perot would win the presidency.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".