Earlier this month I spoke with JetSmarter's CMO, Ronn Torossian about brand creation, strategies to stay competitive in your industry, and how JetSmarter gets personal with it's customers. If you're not familiar with JetSmarter, it's a mobile-marketplace for private jet charter, frequently referred to as "Uber for Private Air Travel." Here's my conversation with Ronn:Thanks for taking the time Ronn.
It's not an easy time being a CMO for a brand here in the U.S. According to a study from Ad Age, in the retail industry alone nearly 48% of CMOs for the top 30 retailers turned over in 2016. In a fast-paced, increasingly technology and data-driven marketplace, it can be difficult for certain CMOs to keep pace and adapt to the change. That's one reason why Erik Huberman, is arguing we should start thinking about outsourcing our CMOs. Why are big brands you've worked with turning to outsourced CMOs?
It's no secret that one of the most common job openings tech companies have these days is for software developers -- junior, senior, full-stack, front-end or back-end, it doesn't seem to matter; the demand for talented software developers clearly has outpaced the supply. Many believe that part of the solution is to treat software development education similar to how foreign languages are taught at a much earlier age, instead of waiting until university or high school to begin learning.
Inspiring to see a new model for public-private tech partnerships being developed between eBay & Akron - a place my family still calls home.
The future of innovation won't be confined to just the East and West Coast.
Big things happening in Ohio. https://t.co/eaIeJrGmk2
Crazy that because Google or iCal’s default meeting is 30 minutes that we all feel the need to use that allotted time.
Most meetings DON’T need to be 30 minutes.
Moving forward, I’m doing 15-minute “Lightning Meetings.” I bet people will come more prepared & we’ll achieve more.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".