Understanding the nuances of Chinese culture and people can make or break a movie. Hollywood has been accused of pandering to Chinese audiences in a shallow and obvious way of wooing audiences and government censors—and in some cases it has affected box office numbers. The Hollywood Reporter reported tepid audience reactions and box office sales to the latest Transformers movie, “Transformers: The Last Knight,” which earned $228 million in China, about 100 million less than its predecessor.
2017 has been a very interesting year for the Chinese-speaking world (allow me not to dwell on the politics of the matter). The collaborations between China and Hong Kong have resulted in a number of blockbusters, Chinese filmmakers continue to produce unique (original if you prefer) films, Hong Kong is trying to reinstate its former status with the help of governmental initiatives, while Taiwan keeps producing masterpieces of all genres.
In Zhang Yimou: Globalization and the Subject of Culture, Wendy Larson asks us to take Zhang Yimou 张艺谋 seriously again. This is a very welcome intervention. Few Chinese film directors seem to have been more widely—and diversely—reviled than Zhang. As Larson nimbly lays out in her introductory chapter, he was first attacked for alleged self-orientalism in pursuit of foreign film festival awards in the early 1990s.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".