There’s a curse on your father’s books,” warned my daughter. They certainly began by causing trouble, right from the moment in the 1930s when the carpenter started installing the bookshelves. Hearing cries for help, my parents dashed into the front room to discover the poor man had somehow trapped himself between the wall and the wood. They released him, but now it is the books themselves that have trapped me.
“I give them five years,” announced a bridesmaid. Ada Calhoun agreed with this cruel prophesy about the couple whose wedding they were about to celebrate, but she was not going to share her gloomy thoughts – not out loud, anyway. Instead, being a smart New York journalist, she has written Wedding Toasts I’ll Never Give, her witty take on marriage – her own and other people’s. It takes the form of a memoir that leaps about in time, topic and tone. Her book is not a guide, but it offers guidance.
"This looks like a nice house," said Heather, my granddaughter. "Who lives there?" "Your grandad," my daughter replied. She was pointing to a photograph on an estate agent's website of the cluttered Georgian house where she grew up and where Heather has stayed many times - but the place has now been so ferociously de-cluttered that the nine-year-old did not recognise it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".