Henry Rollins is something of a renaissance man. Carving out a successful music career with the genre-defining hardcore punk band Black Flag and later Rollins Band, he didn't stop there. He has since fronted his own show on MTV, had a recurring dramatic role in Sons Of Anarchy, had a successful comedy career, fronted political campaigns focused on LGBT rights, ending world hunger, and more.
In recent years technology has become an increasing mainstay of businesses in how they present their products and engage their customers. The net effect of this is more and more companies building internal software engineering teams (or depending on outsourced teams) to deliver this technology. This technology expansion has a serious security implication.
Last month I wrote a piece on the impact that open innovation is having across a range of industries. In it, I discussed how open collaboration, peer review, and other components are helping organizations deliver better results, reduce silos, and more. In this second part, I want to cover some practical recommendations for how you can harness this and integrate it into your organization.
Interesting incentive model from @WavesAudioLtd. They have you log in and offer personal deals to you. This works well: it combines personal value, scarcity, choice, and time pressure. Clever. A similar model could be applied in many different ways. https://t.co/OcSjyFN39g
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".