I am a firm believer that the way in which we collaborate should be as much of a collaborative product as the output of a community project. Just like an open source project, we should review, iterate, and review the performance of our iterations. We should constantly assess how we can optimize our governance to be as simple and thin as possible. We should build an environment where someone can file a metaphorical or literal pull request with pragmatic ways to optimize how the project is governed.
Is your organization looking to build out an open source program or are you already managing one? If so, you’re probably already considering the kinds of tools and guidance that can make your program a holistic success. That is why, in this article series, we have been covering tools for managing open source programs and providing advice from leading experts. Now, to take your program to the next level, we offer a free guide containing an essential open source reading list.
For many of you, Bruce Dickinson will primarily be the "human air-raid siren" singer of legendary heavy rock outfit, Iron Maiden. His accomplishments don't end there though, and he has walked in the shoes of a commercial airline pilot, businessman, novelist, international fencer, solo artist, public speaker, broadcaster, brewer, and more. He is really quite the renaissance man.
Communities are like restaurants: momentum drives success. If you walk past an empty restaurant you don't want to go in. A bustling restaurant has the opposite effect. Build momentum and growth that is self-evident outside the community. It is hard, but essential work.
Incentivizing participation is a critical part of building engagement, but don't just resort to extrinsic rewards such as swag. Focus on building attainable goals, validating good behavior, and optimizing patterns of participation. See my keynote on this: https://www.youtube.com/watch?v=IFi41eHP2uk
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".