When Adam Wachter went to enroll in the Accounting 101 class at Ohio University, all the classes were full except for the "accounting majors only" class. Wachter was in the College of Business but was undecided with his major — until that point. "So, I declared my major mainly just to get into that class," said Wachter, 35. "That class was really what sparked the continued interest in accounting."
As chief financial officer of Romeo RIM Inc., Michelle Bourdage said what she believes sets her apart is her business sense. While she is in charge of the finance and IT groups at the Romeo, Mich.-based company, she walks the plant floors on a regular basis. "I try to look at the whole organization," she said. "Part of the thing that I think is important is being seen through the organization.
Whenever Glenn Fish is asked about any of his accomplishments, he is quick to note that it's all a combined effort. "It's really a team effort, and it's really great to be part of this team," the executive vice president and chief financial officer said in May when asked about his career highlights. "The reflection that I am a nominee and now a finalist is very much a reflection of the collective efforts of people at Tekni-Plex, not the CFO."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".