Detroit — At the 2018 Plastics in Automotive conference, Christine Oster, director of global talent development for General Motors Co., asked attendees if they felt the pain of trying to find new talent. More than two-thirds raised their hands. "I think we're all in the midst of reinventing ourselves," Oster said. "We need bright, sharp people to help us do that. Ask yourselves this question: Are you really ready for this talent constraint that we have? And what can you be doing about it?"
Industry veteran Peter Herrmann has self-published a tell-all book about the evolutionary use of plastics in the auto industry. "Plastics Exposed: The Incredible Story of How Plastics Came to Dominate the American Automobile," is peppered with personal anecdotes about a new life in America. Herrmann was born in pre-World War II Wuppertal, Germany, in 1936. In 1950, he entered a multiyear apprenticeship program in as a machine fitter in Sonneberg, Germany.
For the last 12 years that Dymotek Corp. CEO Norm Forest has been involved with the Manufacturers Association for Plastics Processors, one thing stands out: "[The Benchmarking and Best Practices Conference] is the all-time most inspirational and worthwhile conference of the year." Forest has been with the Ellington, Conn.-based injection molding company for 20 years; he joined the company as a plant manager.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".