(CNN) - Envision a classic Hollywood scene and it's almost certain that sunshine and cruising along in a convertible are involved. And there's no spot more legendary to cruise than Sunset Boulevard. The 22-mile-long road stretches from glittery Hollywood to beachy Malibu, connecting two of the highlights of Los Angeles while winding past Beverly Hills, Bel Air, UCLA and Brentwood. It's the perfect snapshot of Southern California life.
“Gin is the spirits industry’s latest muse,” says Edward Dieusaert, the bar services manager at Cunard who developed an entire gin bar in June called Gin & Fizz, featuring more than 13,500 combinations of gin and tonics. (You'd have to drink a different G&T every day for 37 years to try them all. We're up for the challenge.) No longer pigeonholed as the medicinal spirit that tastes like a Christmas tree, gin is hotter than ever.
Perhaps the only thing better than celebrity homes is their place of business: the movie set . It often takes location scouts, production designers, and thousands of construction workers to make everything from historical buildings to fanciful backdrops come to life. And while moviegoers simply enjoy the two hours' worth of entertainment in the theater, it can take months (sometimes years) of hard work behind the scenes to ensure a world of make-believe feels real.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".