Joseph Liu helps professionals relaunch their careers by more powerfully marketing their personal brands. His work is informed by 10 years of global marketing experience in the US &UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand...
As far back as I can remember, the idea of starting my own business was always appealing. I made my first rudimentary attempt at the age of 16 when I got a business license to sell blank floppy disks out of the basement of my family’s home. Unfortunately, my one-man operation was rather short lived, not helped by the fact floppy disk usage completely died off. However, my entrepreneurial itch never did.
What’s the best way to reach out to someone for the first time? These days, you could certainly try sending a direct message via Facebook, LinkedIn, Twitter, or Instagram, but as popular as those platforms are, not everyone has the habit of monitoring every one of those platforms every single day. While I have had success getting responses to my own outreach via social media, I’ve had much better success with email.
My career has not followed a linear path. After two weeks of medical school, I left to instead pursue a marketing career, walking away from years of educational investment. A few years later, I moved from San Francisco to London, creating another detour in my career. Then, after ten years in the corporate world, I left my marketing career behind to launch my own business, forcing me to rebuild my professional identity from scratch as a career consultant, professional speaker and podcast host.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".