Josh Allan Dykstra is a work revolutionary, author, and speaker. He is the Co-CEO of Forte, a consulting group that helps organizations and leaders leverage the power of a strong culture, and Co-CEO of Strengthscope U.S., the exclusive distributor of the Strengthscope® product suite in the Unite...
Around three or four years ago, we started shopping the idea around. But nobody wanted it. Now, everyone loved the idea — in a nutshell: to create a product that would help kids discover and develop their strengths — but they didn’t have the bandwidth to do it, or they had other priorities, or any number of other completely legitimate reasons. So, after spending a number of months trying to get someone else to do it, we eventually realized that the creators were looking back at us in the mirror.
Last week I gave a talk in Los Angeles for International Coaching Week. As I was on the plane flying home I read through my feedback forms, and noticed a couple comments indicating the participants would have liked more examples of workplaces that help people work freely in their strengths. I’ve heard this request a lot over the last decade.
We all assume work has to suck, but does it? Why shouldn’t we love what we do? It’s my mission in life to help companies create work environments that don’t suck by speaking, writing, consulting—whatever I can do to help companies see the big picture. Over the past decade, I’ve worked with people in all kinds and sizes of businesses, from behemoth Fortune 50 companies to nonprofits, governments, startups, schools and almost everywhere in between.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".