Not too long ago, people used to line up at record stores early in the morning to make sure they could get tickets to their favourite act or a hot show. The resulting human-to-human transaction was relatively orderly, limited only by the number of tickets on sale and the speed of the person behind the counter.
A combination of high consumer interest, low price points and aggressive marketing means a lot of smart assistant speakers have already been bought this holiday season and more will no doubt be snapped up by the end of the week. The devices are a relatively shiny new category in Canada, first coming north of the border with Google Home back in June followed by the Amazon Echo in December.
The problem with technology gift guides is that too many of them focus on flagship devices. Yes, we all want the latest and greatest smartphone, tablet or television, but realistically it’s out of the price range for many people when it comes to gifting. It turns out there are a lot of fun technology-infused items you can get friends and family that won’t necessarily break the bank.
@Bryson_M I'll flip you one when I see it next if I think about it. Today was based on a radio discussion, but if it's not broadcast it's online or print too. A big part is the reporter not knowing tech well enough either and getting facts wrong or trusting the expert too much.
@Bryson_M It's pretty widespread in mainstream outlets. It's basically the same routine of technology is scary, we don't understand it, we all should be worried. Often tech doesn't get coverage unless it is scary.
The problem with "privacy experts" used in many stories for general news outlets is that they often don't fully understand technology. So they just end up satisfying story requirements on a shaky foundation and the public is incorrectly informed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".