Two questions inevitably crop up as a movie based on a true story unfolds. First, how much of what’s happening on screen is actually what happened in real life? Second, how much of what happened in real life can translate into something dramatically interesting? The new war film 12 Strong begins with a compelling enough hook, following a dozen U.S. soldiers who were the first men to attempt to take down the Taliban in the aftermath of the September 11 attacks.
Breaking Bad, which celebrates its 10th anniversary this week, was far from the first TV drama focusing on an antihero. Bland chemistry teacher-turned-meth chef and eventual kingpin Walter White followed in the footsteps of mobster Tony Soprano, bad cop Vic Mackey, enigmatic ad man Don Draper, and other dark leading characters of television in the 2000s.
There are few safe presumptions in Hollywood anymore, but one of them is that sequels rarely top their predecessors. As common as it is for movies to inspire sequels or franchises, there are only a select few that manage to equal what came before, if not improve upon their precursors. For every The Empire Strikes Back, The Godfather Part II, or Toy Story 2, there are countless more examples of sequels that are big steps down from what came before.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".