Writing. I'm the author of the book CMOs at Work: How Top Marketers Build Customer Loyalty (Apress, 2016) and a contributor to TechCrunch, Mashable, Forbes, Entrepreneur, Fast Company, VentureBeat, and other publications.
Speaking. I've presented at TEDx, ClickZ, AdTech, etc. and have been a gue...
Nothing is better for establishing your authenticity than being in the same room with the people you need to connect with. Events, large and small, can be a great way to promote your business, and perhaps turn a profit in the process. I didn’t take the idea of launching an event seriously until I read Joe Pulizzi’s book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.
I run a marketing agency, yet I’m the first to say that outsourcing all your marketing is probably the wrong move. For many companies, an in-house marketing team is the best option, and outsourcing marketing should only be done for special projects. However, having a full-time marketing team isn’t a luxury all midsize companies can afford. However, without one, you can miss out on opportunities to grow faster and increase profits.
Listening to podcasts is the easiest way to learn from the influencers you most respect. Join us Nov 9th in Los Angeles for a day of inspiration, networking and hear from Sarah Michelle Gellar, Jon Taffer, Carmen Electra, Apolo Ohno and more. You are the average of the five people you spend the most time with. If you want to be a top influencer and get paid to speak, land book deals, get interviewed by the press and build your business, you need to spend time with other top influencers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".