One of the newest, and smallest, wineries to open locally is Freedom Wineworks. An artisan winery established in 2016, it’s located in the unincorporated area of Freedom. What began as a hobby for winery owners Randal West and his wife LaRae (they are also the owners of Printshop Santa Cruz) has blossomed into a bonded business—and they now produce Chardonnay, Pinot Noir, Syrah, Zinfandel, and a hard apple cider, including one that contains five varieties of apples.
I was fortunate to sit next to David Estrada at a recent Pinot Paradise dinner at Lester Family Vineyards—where all proceeds went to Hospice of Santa Cruz County. Estrada, a retired Scotts Valley dentist, realized in 1990 that he wanted to make wine as well as attend to teeth. He established his estate vineyard that year, planted five different Pinots and “a few rows of Chardonnay and Viognier,” and called it Clos Tita after his wife, Tita.
Now is the time to plan for Thanksgiving, and that includes choosing some fine wines. We are blessed to have an abundance of superb local wineries, and it feels good to support them. Loma Prieta Winery’s 2014 Saveria Vineyard Santa Cruz Mountains Pinot Noir is a good bet for cracking open around the holidays.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".