Having precisely the right hat for every winter adventure is a luxury I really appreciate. I love having a super-lightweight option for running before work, a heavily insulated Polartec Power Fleece lid for predawn ski tours, and something with both a brim and ear protection for cold sunny days. But if I had to dump out the 16-liter bin full of the 20-plus hats I own and throw all but one into the trash, I know I could get by all winter with just Coal’s Stanley Hat ($20).
Improperly dressing for a day at the resort will ruin your day. Just ask Ryan Pyles, a ski instructor with a decade of experience at resorts like the Yellowstone Club, Mammoth Mountain, and Crested Butte, and Abigail Dougherty, the manager who selects the layers and accessories sold in Aspen Skiing Company’s shops. I picked the brains of these two experts for best practices to stay warm and dry on-piste. One of the hottest sellers at Aspen Skiing Co.’s stores? Socks.
It sounds like an oxymoron: performance flannel. But there are a surprising number of these tops, and they exist at the convergence of techy outdoor capability and style. Take the classic Dakine Chuck Plaid shirt. Built from a 100 percent polyester double knit, it definitely skews toward techy, which has allowed it to survive for five years in the trunk of my 2000 Toyota Camry. (Given this flannel’s versatility, you’d want it close at hand at all times during adventures too.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".