I have a friend in graduate school who called me the other night because, she said, she felt like either the world was crazy or she was. As a part of her studies, she works with undergraduate students. She told me that for days she felt like everyone around her was hopped up on something, and there was this feeling of a whole conversation that was going on in which she was not involved. “It’s like they’re operating on a whole different frequency that I am not tuned into,” she said.
The Fella and I took a trip to New England this fall. We were told over and over “Oooh. It will be BEAUTIFUL!” New England in the fall. It’s so idyllic it’s almost a cliche. It turns out New England suffered a rather dull fall this season. Apparently, it was a dry year, so the leaves were rushing through the splendor stage of their demise and going straight to dead.
According to the novel Crime and Punishment, what separates humans from other animals is our ability to talk nonsense. There are a lot of things that people have put forth as the separation point between us and other animals. I personally think you can look to the space program for the answer to this. Of all the other animals that live or have lived on the Earth, we’re the only ones developing an exit strategy. I have always loved space. I wanted to be an astronaut when I was 12.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".