“It’s about luxury,” confirms Valerie DelaRosa Anderson, aka Lola V, as she shared her motivation for launching House of achi. The new premium beauty brand launched last week with a preview party hosted by Kandee Johnson at LA’s Doheny Room. Among the products to preview was achi’s strawberry scented gel nail polish. Vanichi was on the scene to discover more about the collection.
I’m honored to be featured in the first issue of InspiHER Magazine. Launched by InspiHER Success founder, Gemma Touchstone, the magazine is for, “all those ladies that know what it’s like to live with creative madness, entrepreneurial spirit, drive and undying ambition.” I sit down with Will Armstrong to discuss media, mentors and the rare freedom of living a life that compels you. The article also gives a peek into a gorgeous photo set with LA-based milliner to the stars Gladys Tamez.
“Well, are you treating yourself like you’re the client?,” I ask my friend over matcha lattes. The question visibly shakes him. Before that moment, he was sharing his current journey along the twisty, gut-wrenching, pothole-riddled road of startup entrepreneurship. He was spinning. The same ole same ole work was making him feel stuck. He wasn’t growing. His goals were obscured. It never occurred to him to gain perspective and momentum by making himself his own client. I’ve been there, a few times.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".