My husband looked at me like I’d just given birth to squirrels when I told him I was riding to Orlando with someone I’d never met in real life. “We’re bloggers. It’s how we roll,” I assured him. Little did I know that my soon-to-be-real life buddy, Charlotte, had a similar conversation with her husband. He too, questioned why she’d agreed to let another blogger she’d never met ride with her to BlogHer17. She calmly answered his questions.
One of the first things bloggers and business owners should do is install Google analytics code to their blog. The free tool from the world’s largest search engine allows you to see an immense amount of information about who’s visiting your site, when and how they behave. At first glance, the Google analytics dashboard can be overwhelming. There are at least have a dozen menus on the left side of the screen and it may be hard to decipher what it all means.
One of the first pregnancy books I bought was What to Expect When You’re Expecting. It was the quintessential guide to pregnancy back in 2009 when I found out I had a bun in the oven right after we got married. What to Expect When You’re Expecting is a New York Times best seller, spawned several spin-off pregnancy books and even a romantic-comedy film starring Jennifer Lopez and Cameron Diaz.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".