Four years ago, I sat on a beach in Maui surrounded by my family; the warm, salty breeze browned my skin and the waves lapped at my feet. The smell of plumeria filled the air and I wondered, is this what heaven feels like? Suddenly, the sound of a siren filled the air; a continuous wail that seemingly went on forever. No one moved. I looked around to get an indication of the severity of the situation and the people-filled landscape remained unchanged.
I remember clearly the first time I went to pick up a prescription after I was enrolled in an extended health benefits program. The Pharmacist bagged up my wee bottle of pills and said, “That will be five dollars”. It was the Ikea commercial ‘start the car’ moment. I tapped my debit card on the machine, he stapled the bag closed with the receipt inside, passed it to me and I backed away from the counter slowly. “FIVE DOLLARS??? ?” My mind was swimming with questions.
I remember clearly the first time I went to pick up a prescription after I was enrolled in an extended health benefits program. The pharmacist bagged up my wee bottle of pills and said, “that will be five dollars.” It was the Ikea commercial start-the-car moment. I tapped my debit card on the machine, he stapled the bag closed with the receipt inside, passed it to me, and I backed away from the counter slowly. Five dollars? My mind was swimming with questions. Did someone just make a big boo-boo?
This is my 80 year old father we are talking about (he is 80 today actually) and this comes on the heels of my mother falling down the stairs in Nov and breaking femur, and my father getting so upset he had a small stroke
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".