If you were advising a writer on what not to write about, you might have said something like this to Michael Finkel: “Let me get this straight. You’re thinking of devoting an entire book to a hermit who’s not only lived by himself in the woods for nearly three decades but has not spoken with another person in all those years. Mike, you might want to rethink that.”Sound advice. But wrong advice.
The announcement of a new resort is news, but when it promises to offer the biggest vertical drop in North America, that’s mega-news. This mega-news comes out of Valemount, British Columbia, which has declared that the first of three stages of Valemount Glacier Destination Resort will open for riding next season—not in some distant future, but winter 2017-18.
How does a small and unassuming hotel at the end of Utah State Route 210, better known as Little Cottonwood Canyon Road, attract the rich, the famous, and the interesting, year after year after decade? It’s not the accommodations. The rooms are Euro-regular, not American-grand — the Lodge’s scale has never been confused with Stein Eriksen Lodge or St. Regis Deer Valley. Nor is it the amenities. What do health clubs, swimming pools, and elegant spas have in common?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".