In the food retail arena this week, SmartBrief's food and beverage readers were most interested in Amazon's moves in the premium food category. They also clicked on a news story detailing German discount grocer Lidl's circular that preceded its first store openings in the US and the acquisitions of bankrupt Marsh stores by Kroger and Fresh Encounter entities. ALDI also announced plans to spend $5 billion on expansion in the US, which also drew readers' attention this week.
Digital shopping is a constantly-evolving concept in today’s retail industry, especially when it comes to food retail. From omnichannel and mobile offerings to pure-play e-commerce and delivery services, grocers are finding that making digital part of their business models is a necessity. The Food Marketing Institute and Nielsen teamed up to explore this digital turning point of the food retail industry in a report released earlier this year.
From CPG to restaurants, SmartBrief readers had a taste for stories about innovation in food and beverage this week. A story about what Mondelez's CEO called an "unprecedented pipeline of innovation" was clicked on the most, with coverage of Hershey's move into artificial intelligence for its Twizzlers brand not far behind.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".