There's been a lot of talk about filter bubbles and echo chambers lately, but these don't just apply to politics and online: anybody can become stuck in an echo chamber – and that includes artists. If you were surprised by , or the US presidential elections, then you'll know first-hand the limiting effects of being surrounded by those who share the same views as you. "It's a problem that impacts artists with different severity," says concept artist and illustrator Carmen Sinek.
Struggling to make your social media posts stand out from the crowd? Did your Tweets and statuses once funnel big numbers towards your site's landing page but now you find that they're just attracting bots? Chances are you need to tweak how your posting on social media platforms. The trouble is that social media algorithms are changing all the time.
Enter any decent co-working space or trendy coffee shop and you'll see them. Armed with a laptop, mobile and very little else, an army of freelancers is quietly revolutionising the creative industry. According to the Design Council's 2015 Design Economy Report, 27.1 per cent of designers are self-employed, which is almost twice the UK average. Within graphic design, those figures are even higher, with a whopping 48.1 per cent of people self-employed. In the US, the numbers are higher still.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".