January has become synonymous with CES, the Consumer Electronics Show in Las Vegas. This week will be full of product announcements, commentary, and critique of all the technology world plans to bring to us this year. The buttons are shiny, the spec sheets are tantalising, the acronyms fall thick and fast. CES is the ultimate celebration of technology for technology’s sake. What isn’t so clear at the outset is what all of this technology will mean?
Subway executives must be wishing that pudgy Jared Fogle had stayed in his Indiana University dorm room and ordered pizza instead of losing weight by eating their sandwiches. Fogle, who had been the company’s spokesperson since 2000, pleaded guilty this summer to paying for sex with minors and possessing child pornography. He will be sentenced to up to 12 1/2 years in jail on November 19.
McDonald's held its annual meeting today, but all the fun was getting there. State and local police cars with flashing lights lined streets leading into McDonald's Oak Brook, Illinois, campus. TV news helicopters roared overhead and way off in the distance a scrum of protesters waved banners and flags. Armed police were ready to keep them, the press, and anyone else without an admission ticket from entering.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".