The Spaceship has landed, and the Cupertino of my childhood will never be part of the same planet again. The San Jose suburb has deservedly become world famous as the home of the iPhone, the MacBook and very soon, the monumental, ring-shaped headquarters being built by Apple. I grew up there in the 1980s, when the words “Cupertino” and “world famous” were never spoken in the same sentence.
For years, Japan has been searching for a way to get its economic mojo back, and increasingly it’s looking to people like 17-year-old high school dropout Yoichiro Mikami as the answer. In a conformist culture where the socially acceptable road to success has typically meant cram school, matriculation at a prestigious university, then a lifelong climb up the ladder at a big bank or industrial conglomerate, Mikami has begun to write his own unconventional, entrepreneurial playbook.
WWR Article Summary (tl;dr) Amazing story about budding entrepreneurs in remote countryside villages in China. Thanks to the explosion of Alibaba, savvy entrepreneurs are working in conjunction with the e-commerce giant to turn China’s 600 million residents into online shoppers and sellers. Could this be a great opportunity for women in business who are willing to set out or head back to the countryside? Maybe.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".