When billionaire Randall Smith bought a $3.6 million mansion at 341 Hibiscus Avenue in Palm Beach County, the ownership papers traced back to a prestigious address in midtown Manhattan: Suite 1940 at 885 Third Avenue, better known as the Lipstick Building. Suite 1940 has served as the real estate command center for Smith’s Alden Global Capital, a so-called “vulture hedge fund” that specializes in buying distressed newspapers, then stripping them of assets and staff to make the deals pay off.
In my first week at a new reporting job in 2004, I received a shock while covering a city council meeting in Pacific Grove, California. The city was unveiling a proposed low-income housing plan. The stunning part came when I realized I actually qualified under the salary my newspaper was paying me. I, a college-educated professional working full time, was officially “low income.”Things haven’t gotten any better for my colleagues in the news business.
When Alden Global Capital became the primary equity holder in Digital First Media, no one knew what it would mean for a large newspaper chain to be run by a hedge fund. More than five years later, the results have been devastating. Data collected and analyzed by DFMworkers.org shows that Alden, already known for “milking” its news properties of assets, is downsizing its newspapers at twice the national rate.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".