Here’s a weird quirk a lot of copy editors have: They change “like” to “such as” anytime it’s used to mean “for instance.” Here’s a for-instance: “Joe loves watching old movies like ‘Vertigo’ and ‘The Birds.’”Most editors I know would reflexively change that “like” to “such as” before sending the article to the copy editor, me. Then I stare at the sentence for 10 minutes wondering whether I can get away with changing it back.
The apostrophe is out to get you. That innocent-looking little punctuation mark you learned about in elementary school has been plotting against you all your life. It’s not like the hyphen, which is hard to master but equally hard to screw up. It’s not like the semicolon, which you can eschew altogether with no harm done to your writing. It’s not like the period, which quietly goes about its business ending sentences while confusing almost no one ever.
In an old episode of the animated series “Family Guy,” New England buffoon Peter Griffin argues about zoning laws with a weird-looking contractor whose eyes are freakishly close together. Suddenly, Peter blurts out, “I have to draw you.” Cut to Peter’s bedroom, where the beefy, bald contractor is splayed out nude a la “Titanic” as Peter sketches away. Ugly is like that sometimes. Mesmerizing. Intriguing. Ugly sentences have that effect on me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".