In a village in Mozambique, performers act out a familiar rural scene. Two female farmers have just finished harvesting their produce when they are approached by a trader who offers to buy up all of their cabbage at a lowball price. When the women object, he positions the deal as a generous favor. “I’m saving you time and money,” he says, knowing full well that the women have no way of getting to the bustling market in Maputo on their own. “No one in this area is going to give you a better price.
The easiest way to explain Hello Tractor is to call it “the Uber for tractors”. As with most easily-digestible soundbites, however, that description doesn’t quite tell the whole story. At its core, the Nigeria-based start-up is indeed very similar to the popular ridesharing app. Hello Tractor uses mobile technology to connect small-holder farmers with tractor owners who can provide needed services.
The two seemingly contradictory problems of global hunger and obesity are on the rise, according to a new report from the UN’s Food and Agriculture Organization (FAO). The FAO report warns that the fight against global hunger is in retreat following years of progress. After steadily declining between 2003 and 2014, the number of undernourished people in the world increased for the second year in a row. According to the report, 815 million people suffered from hunger in 2016.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".