Lisa Vanderpump is freezing. Sitting on a bench in New York's West Village, her alopecia-stricken Pomeranian Giggy in one arm and a Pantone purple Chanel in the other, she grits her teeth against the elements. "My nose is about to fall off," she insists to no one in particular. Then, more quietly, "Too. Cold."
In our age, hookups seem to happen so easily, so quickly, so uninhibitedly,” says André Aciman, author of the novel Call Me by Your Name . “The basic demands are minimal: pleasure, safety, respect, fun. The one thing no one talks about is, How quickly will this person leave?” His book is now a film by the same name, which tells the story of 17-year-old Elio (the sublime Timothée Chalamet , below right), who pursues 24-year-old scholar Oliver (Armie Hammer).
We've all been there: It's late at night, you know you should be sleeping, your eyes are watering from the glare off of your iPhone, and there you are, gawking at the audacity of some stranger's Instafeed. Instead of any of the many far more fulfilling activities you could be pursuing, you've chosen to connect the dots between this person's carefully cultivated feed as if you were Carrie Mathison in the throes of a manic episode. (Ha!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".