Every so often, a car comes along that’s truly special: a one-in-a-million vehicle – almost literally, in some cases – or a rarity that most people may never even get to see, let alone own. To make matters worse, manufacturers, for one reason or another, generally make very few of them. Sometimes these cars are built in obscurity, and over time become legendary. Others are introduced with great fanfare, only to flop and be reclaimed decades later as cult classics.
Take a good, long look at some of the most expensive collector cars on an auction block. You’ve got your Ferraris, your Lamborghinis, your rare Alfa Romeos, and Bugattis. There are your BMW 507s and your Ford GTs, your early Maseratis, and movie-star Aston Martins. Your Mercedes roadsters, your Jaguar race cars, and your celebrity-favorite Rolls-Royces and Bentleys. If you haven’t seen it yet, there is generally zero representation from Asian manufacturers.
For years now, the Kia Soul has occupied an unusual place in the market. Not quite hatchback, but not quite crossover SUV, the Soul — as well-known for its entourage of Hamsters as much as its quirky, off-beat styling — has found a legion of fans looking for some extra spunk for their commute. In its base trim, the Soul was never really anything to write home about.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".