Editorial Director at Bedrocket Media Ventures' Network A, the fastest growing action sports and youth culture destination. Formerly: Founding Editor in Chief of Green-Label.com, a joint venture between Complex Media and Mountain Dew; Assistant Managing Editor, Sports Illustrated Kids
When Jim Sanford was first approached by his boss at Blackberry Farm in Walland, Tennessee, about training a dog to sniff out truffles, Sanford was confident that he could deliver. There was just one problem: “I can teach a dog to find anything,” he said, “but what’s a truffle?”Today, Sanford is one of the world’s premier trainers of truffle dogs and a renowned breeder of the lagotto romagnolo, a breed that has been used to find truffles in Italy for centuries.
If you're on this site, there's more than a good chance that you know someone who owns 200-plus pairs of sneakers. It may be a person that you follow on Instagram; it may be the person you see in the mirror every morning. Some might even scoff at that number as mere child's play, and think that sneakerheads are not truly "'bout that life" unless their collection tips over into four-figure territory. Stacks on stacks on stacks, if you will.
Surfing is one of those activities that is unquestionably cool. Even if they’ve never stepped foot in an ocean, let alone on a surfboard, you don’t meet many people who say, “Surfing is lame.” It just doesn’t happen. And despite the persistent stoner/slacker/surfer stereotypes that stretch from Jeff Spicoli to the “So pitted” guy, the individuals who participate in the certified cool activity of surfing are usually pretty cool themselves.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".