Unless you've been living in a cave for the last decade, you've seen cloud computing spread like fire across every industry. You also probably know that the cloud plays a pivotal role when it comes to digital transformation. Whether "the app is the business" is a well-worn subject or not, it doesn't change the fact that companies are spinning up their apps faster because they can scale, test, and optimize them in real production environments in the cloud.
As consumers in the age of digital innovation, we benefit from an abundance of technologies, each seeking to simplify our daily lives. Be it Apple, Amazon or Google, our digital service providers are only too happy for us to take advantage of their latest cool apps or funky new tools. With so much free stuff and low cost pay as you go options, we've never had it so good. It's a no brainer, win-win for both consumer and producer. Or is it?
In its 2017 State of Malware Report, Malwarebytes Labs recorded a 267 percent increase in ransomware between January 2016 and November 2016, with over 400 different variants in total. The report noted that while malware authors mostly relied on ransomware to make the bulk of their revenues, there was an increase in ad fraud as well. Botnets and mobile malware also continue to expand and evolve.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".